PEAK Fitness & Performance Social Media and Digital Strategy
Prior to opening in June of 2019, the PEAK team was in need of warm leads to bring in for performance evaluations . After several strategy calls with them, we initiated several different lead generation campaigns to bring in more athletes and adults for their various programs.
Lead Generation- Athletes
To help increase new athlete acquisition, lead generation campaigns were deployed through social media to help increase their pipeline for performance evaluations.
Once a lead submitted their contact information, it was immediately transferred to the team through text and email to ensure a fast follow up.
- N40 leads
- N$8.79 average cost per lead
- N11,890 people reached
Ad Examples- Athlete Campaign
Lead Generation- Adults
The PEAK team offers adult training and wanted to bring in more adults to try their program for a ’21 Day Special’. We ran a lead ad campaign geared towards the value proposition which led the team to close the trials on a year membership after their three weeks.
- N44 leads
- N$5.03 average cost per lead
- N9,785 people reached
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