PPC Management Services
that pay for themselves.

Most agencies charge either a flat monthly retainer or a percentage of ad spend, typically 10–20%. We price on the work the account needs rather than a fixed percentage, so a straightforward lead gen account costs less to run than a 2,000-SKU Shopping feed. There is no long-term contract and no setup fee. You will get a number on the first call, not after a three-stage proposal process.

Paid search can produce leads within days of launch, because you are buying existing demand rather than building it. Reliable performance data takes longer: expect two to four weeks before optimisation decisions are based on enough conversions to trust, and about 90 days to know what the account is capable of at scale.

Start with Google Ads if people already search for what you sell, which is most lead generation businesses. Start with Meta if you need to create demand or your product is visual and impulse-friendly, which covers most ecommerce. Most accounts eventually run both, with Google capturing intent and Meta building the audience that creates it.

They answer different questions. PPC buys visibility immediately and stops the day you stop paying. SEO compounds slowly and keeps working, but takes six months or more to show meaningful return. Businesses that need leads this quarter start with PPC; businesses building a durable channel run both, and use PPC keyword data to decide what to write for SEO.

There is no universal number, and anyone who gives you one is guessing. Break-even ROAS is 1 divided by your gross margin: at 25% margin you need 4x just to cover product cost, while at 70% margin 1.5x is profitable. We set the target from your margin before launch, which is why the first conversation is about your numbers rather than ours.

Yes, always. Your Google Ads account, Meta Business Manager, pixels, conversion data and historical performance stay yours, including after we stop working together. We work inside your accounts rather than running you through an agency-owned one, so nothing has to be rebuilt if you leave.

Enough to produce roughly 30 conversions a month, because below that neither the platform’s algorithm nor a human has enough signal to optimise. Work backwards: if your cost per lead is $80, that is around $2,400 a month. Spending less is possible but slower, and the learning takes longer than most businesses have patience for.

You work directly with the person managing your account. There is no account manager relaying questions to a media buyer you never meet, and no junior taking over once the contract is signed. The trade-off is honest: we take on fewer accounts than a large agency, so there is a limit to how many clients we can run at once.