How PEAK Fitness & Performance Increased Membership Sign-Ups with a Full-Funnel Strategy
Before opening in June 2019, PEAK Fitness & Performance needed a strong digital presence to attract both athletes and adults to their training programs. To build awareness and generate warm leads, we developed a comprehensive strategy combining social media advertising, lead generation campaigns, and rapid follow-up systems. By implementing a data-driven approach, we successfully helped PEAK Fitness drive high-quality leads and convert them into long-term members.
Challenge
Launching a new fitness facility comes with the challenge of establishing credibility and drawing in clients before opening day. PEAK Fitness needed an efficient way to reach athletes seeking performance training and adults looking for structured workout programs. The key hurdles included generating high-quality leads, ensuring fast follow-ups, and maximizing conversion rates from trial offers.
Solution
We solved this by
✔ Running targeted social media lead generation campaigns to attract both athletes and adults to PEAK Fitness.
✔ Automating lead delivery through text and email notifications for immediate follow-up by the team.
✔ Optimizing ad creatives, audience targeting, and budget allocation to maximize reach and conversion.
Results
Athlete Lead Generation
- 40 new athlete leads
- $8.79 average cost per lead
- 11,890 people reached
Adult Lead Generation
- 44 new adult leads
- $5.03 average cost per lead
- 9,785 people reached
What Our Clients Have to Say
The digital strategy helped us hit the ground running before our grand opening. The lead generation campaigns filled our pipeline with quality clients, and the fast follow-up process made a huge difference in conversions!
– PEAK Fitness & Performance Team
Talk With Us About Your Digital Marketing Needs
Ready to grow your veterinary practice or any other business? Get in touch with us today, and let’s discuss how a full-funnel digital marketing strategy can help you reach (and exceed) your goals.