PARISI SPEED SCHOOL SOCIAL MEDIA AND DIGITAL STRATEGY
The Parisi Speed School of Sparta wanted to introduce its brand and services to a targeted audience of athletes and their parents. Parisi is a speed and agility school that offers speed and strength classes to athletes of all ages who want to enhance their performance.
Challenge
The Parisi Speed School of Sparta wanted to introduce the brand and services provided to a targeted audience that consisted of athletes and parents of athletes. Parisi is a speed and agility school that offers both speed and strength classes to athltes of all ages that are looking to enhance their performance.
Solution
To increase the number of athletes who used Parisi to train, we implemented several different digital initiatives to increase awareness and drive sales. We installed the following initiatives below:
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Social Media Marketing: We created a content-driven strategy to help build the audience base for both the Facebook and Instagram pages. With consistent and valuable content being posted on all platforms, several brand awareness and likes campaigns were deployed to enhance the performance on social.
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Email Marketing: Monthly newsletters and promotions were sent out to the entire audience in our email base. Other emails consisted of sport-specific blasts to a segmented group.
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Website Maintenance: By updating the website with fresh content like a blog, we were able to draw in more organic traffic increasing SEO and organic position on search engines.
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Google Ads: Both search and display ads deployed to several campaigns such as free evaluations and summer camps.
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Referral Program : Work with a third party to increase loyalty while encouraging our current clients to refer friends
Results
To help increase new client acquisition, lead generation campaigns were deployed through social media to help increase the pipeline.
By running a promotion such as a 5 session giveaway, we were able to come across leads at under $3.00 per lead, which is well below the industry average.
Lead Generation
- $84 total spent
- 36 leads
- $2.36 cost per lead
- 10 evaluation booked
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