How Hendersonville Animal Hospital Boosted New Client Acquisition with a Full-Funnel Strategy
Hendersonville Animal Hospital faced the challenge of attracting new clients in a competitive market. They needed a comprehensive digital strategy to not only increase website traffic but also convert more online visitors into paying customers. By implementing a full-funnel approach, we aimed to enhance their visibility, drive quality leads, and position the clinic as the top choice for local pet owners seeking reliable veterinary care.
Challenge
Pet owners love their animals and want to keep them healthy—which often begins with an online search for the best local veterinary services. However, with numerous animal hospitals and clinics vying for attention, it was critical for Hendersonville Animal Hospital to stand out. Their main hurdles included limited online visibility, insufficient lead generation, and a need to engage with pet owners in a way that built trust and loyalty.
Solution
Starting in January 2019, we partnered with Hendersonville Animal Hospital to create a multi-pronged digital marketing plan designed to drive more pet owners to their clinic. Our strategy included:
- Website Redesign & SEO: A site revamp improved user experience and boosted organic visibility, resulting in higher traffic and better on-site engagement.
- Lead Generation Campaigns: Targeted social media ads focused on high-value services like dental care and boarding, generating a steady pipeline of new client inquiries.
- Social Media Strategy: By combining engaging, educational content with paid ads, we significantly grew the clinic’s Facebook following and reach.
- Google Ads/PPC: Strategic pay-per-click campaigns put the clinic at the top of relevant search results, delivering immediate, high-intent traffic at a controlled cost.
Results
Website Traffic
- 775.6% increase in overall site traffic
- 2.3 sessions per user
- 1 minute 26 seconds average time on site
Social Media Growth
63% increase in Facebook following in 6 months
PPC Performance
- 381 clicks
- $1.83 cost per click
- 4.61% interaction rate
Lead Generation
- 20 new business leads
- 2,367 unique website visits (+30%)
- 6,467 social page views (+48%)
- 6,464 post reach (+46%)
- 217 additional page views on the website (+30%)
- $150 total social ad spend
What Our Clients Have to Say
– Aine Corridon
Founder, Henderson Villeanim Alhospital
Talk With Us About Your Digital Marketing Needs
Ready to grow your veterinary practice or any other business? Get in touch with us today, and let’s discuss how a full-funnel digital marketing strategy can help you reach (and exceed) your goals.