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How To Target Pet Owners On Social Media

Social media is increasingly a part of our lives, and the number and variety of social networks seem to grow constantly. But it’s not something most veterinarians were taught about in college or veterinary school, and it can be challenging to figure out how to use social media tools to help build and nurture your business or your career.

According to the American Pet Products Association, it is estimated that 37-47 percent of all households in the U.S. have a dog and that 30-37 percent have a cat.

With 90 percent of young adults ranging in ages 18 to 29 and 65 percent of adults overall on social media, there’s potential for a large number of leads out there for veterinarian clinics. Facebook, being as popular of a platform as it is, is the best social media platform for pet retailers to be on.

With Facebook’s particularly targeted and effective Ads platform, it’s a guaranteed way to reach the pet owners you’re looking to reach. Facebook Ads allow you to target based on several categories and find people who are going to be interested in your business.

The truth is that we’re living through the single greatest attention shift of our time with attention shifting from television/print to an increasingly mobile world.

The issue is that most businesses aren’t adapting to advertising on the social platforms that are receiving that attention.

For example, most animal hospitals and veterinary clinics are not running social ads to a specific audience, which presents an open market that is open to seeing these subject of advertising. 

Just picture this- you can run an ad to stay at home moms who have pets. Not only can you run an ad to this audience but you can speak directly to them since you know who your audience will be. 

At the end of this post, there is a video showing you step by step how to target this audience.

The biggest advantage of it all is that we have the opportunity to create content specific to an audience. In this case, pet owners. For example, Facebook gives advertisers the options of choosing several different interests. Below is an example of just a few interests that are available to target pet owners off of.

Now that the interest targeting is set, we narrow the location targeting to pet owners in a specific city. 

The end result- a group of pet owners who live in your city!

One of our clients went from spending $0 on social media while depending on traditional marketing. After partnering with Running Digital in February, the clinic was able to bring in over 45 leads through the website after running website traffic campaigns on Facebook. 

Below is an example of one of the website traffic campaigns we ran for our client. With the proper audience targeting and copy, we were able to generate 28 leads from this social media ad. 

If you need help with your local Facebook advertising efforts, we’re happy to explain more on how you can encounter success.

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