Ensure to frequently update your list of keywords to remain competitive and up-to-date. Analyze your campaign’s performance, and adjust your keywords based on the results.
Numerous keyword research tools exist, such as Google Keyword Planner, SEMrush, Ahrefs, and Moz Keyword Explorer. Opt for the tool that aligns with your requirements and budget.
Choose keywords that accurately reflect what you offer, and that match the searcher’s intent. Make sure the keyword is relevant to your business, products, or services.
Long-tail keywords are longer, more specific phrases that have lower search volume, but higher relevance. They can help you target a more specific audience and avoid wasting money on irrelevant clicks.