PEAK Fitness & Performance Social Media and Digital Strategy

Prior to opening in June of 2019, the PEAK team was in need of warm leads to bring in for performance evaluations . After several strategy calls with them, we initiated several different lead generation campaigns to bring in more athletes and adults for their various programs.

Lead Generation- Athletes

To help increase new athlete acquisition, lead generation campaigns were deployed through social media to help increase their pipeline for performance evaluations. 

Once a lead submitted their contact information, it was immediately transferred to the team through text and email to ensure a fast follow up.

  • 40 leads
  • $8.79 average cost per lead
  • 11,890 people reached

Ad Examples- Athlete Campaign

Lead Generation- Adults

The PEAK team offers adult training and wanted to bring in more adults to try their program for a ’21 Day Special’. We ran a lead ad campaign geared towards the value proposition which led the team to close the trials on a year membership after their three weeks. 

  • 44 leads
  • $5.03 average cost per lead
  • 9,785 people reached

Ad Examples