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PARISI SPEED SCHOOL SOCIAL MEDIA AND DIGITAL STRATEGY

The Parisi Speed School of Sparta wanted to introduce the brand and services provided to a targeted audience that consisted of athletes and parents of athletes. Parisi is a speed and agility school that offers both speed and strength classes to athltes of all ages that are looking to enhance their performance.

Overview

The Parisi Speed School of Sparta wanted to introduce the brand and services provided to a targeted audience that consisted of athletes and parents of athletes. Parisi is a speed and agility school that offers both speed and strength classes to athltes of all ages that are looking to enhance their performance.

Strategy

In order to increase the number of athletes who used Parisi to train, we implemented several different digital initatves to increase awareness and drive in sales. We installed the following initiatves below:

  • Social Media Marketing – We created a content-driven strategy to help build the audience base for both the Facebook and Instagram pages. With consistent and valuable content being posted on all platforms, several brand awareness and likes campaigns were deployed to enhance the performance on social.
  • Email Marketing – Monthly newsletters and promotions were sent out to the entire audience in our email base. Other emails consisted of sport-specific blasts to a segmented group.
  • Website Maitenance – By updating the website with fresh content like a blog, we were able to draw in more organic traffic will increasing SEO and organic position on search engines.
  • Google Ads – Both search and display ads deployed to several campaigns such as free evaluations and summer camps.
  • Referral Program – Work with a third-party to increase loyalty while encouraging our current clients to refer friends.

Lead Generation

To help increase new client acquisition, lead generation campaigns were deployed through social media to help increase the pipeline.
By running a promotion such as a 5 session giveaway, we were able to come across leads at under $3.00 per lead, which is well below the industry average.

Lead Generation

  • $84 total spent
  • 36 leads
  • $2.36 cost per lead
  • 10 evaluation booked

Results

TOTAL IMPRESSIONS
TOTAL CLICKS
%
SOCIAL GROWTH
TOTAL VIDEO VIEWS

Examples

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