Hendersonville Animal Hospital Social Media and Digital Strategy
People love their pets, and that means that they want to keep them healthy. Many pet owners will start that process by searching for the best animal care in the area. As a veterinarian or other pet care professional, you surely care about animals and provide excellent services to your patients. But how do you stand out among the many animal hospitals and clinics?
After partnering with the Hendersonville Animal Hospital in January of 2019, several digital initiatives have been taken to help bring in more pet owners. With a website redesign, SEO development, PPC, social ads, and content marketing, the clinic has seen an increase in all areas of their digital channels. Most importantly, our campaigns we’re geared towards increasing sales.
After a site revamp and SEO improvements, the clinic saw a 775.6% increase in their website traffic. Most importantly. the sessions per user averaged 2.3 with an average of 1 minute and 26 seconds spent on the site.
To help increase new client acquisition, lead generation campaigns were deployed through social media to help increase the pipeline for specific services such as dental and boarding.
Social Media Strategy
With a mix of value content and social media ads, the Facebook page for the clinic saw a 63% increase in their social media following in just 6 months!
With pay-per-click (PPC) advertising, you can select which keywords and phrases you want to trigger your advertisements.
For example, you can serve ads to people who search for “vets near me” or “Vets in CITY/TOWN”
Then, if your bids are among the highest, your ads will appear at the top of the search results, above organic listings.
In addition, you’ll only pay when people click your advertisements, so if nobody clicks your ads, you won’t waste money trying to attract customers who never visit your site.
Unlike SEO campaigns, which can take weeks to start driving traffic to your website, PPC ads can start sending relevant traffic to your website the minute they are clicked to go live. If you’re looking to quickly increase traffic to your website, PPC is a great option.