With pay-per-click (PPC) advertising, you can select which keywords and phrases you want to trigger your advertisements.
For example, you can serve ads to people who search for “vets near me” or “Vets in CITY/TOWN”
Then, if your bids are among the highest, your ads will appear at the top of the search results, above organic listings.
In addition, you’ll only pay when people click your advertisements, so if nobody clicks your ads, you won’t waste money trying to attract customers who never visit your site.
Unlike SEO campaigns, which can take weeks to start driving traffic to your website, PPC ads can start sending relevant traffic to your website the minute they are clicked to go live. If you’re looking to quickly increase traffic to your website, PPC is a great option.